Infographic Posters for Bus to SHow

The Infographic Posters for Bus To Show (BTS), a Colorado-based concert and event transportation service, visually and textually highlight the benefits Bus To Show hoped to emphasize for the local community.

For this project, I created three different posters, each with BTS branding guidelines, original imagery, and internal BTS statistics to demonstrate the ways in which BTS’s bus services help reduce traffic during concerts, thereby cutting down on potential greenhouse gas emissions and making commuting easier for others on the road.

As part of the pitch for these posters, I created two short design briefs in which I clearly stated the problem BTS hoped to solve, the target audience for the posters, the message and goal of the infographics, and how the design and textual elements accomplished those missions.

The first design brief accompanied the three first drafts of the poster, while the second design brief (see above) accompanied the final poster draft and addressed the feedback BTS provided to me based on the first drafts (see below).

BTS has used an altered version of one of the drafts on their social media.